- On November 23, 2017
Marketing departments are made up of various teams: email, content, PR, product, etc. Though each is charged with different tasks, they all have something in common: they must manage projects and deliver work on time.
How do most marketing teams do this? They follow the progress of projects and make sure work is delivered on time using scary-complicated spreadsheets, and sharing updates by email. And shared assets? Fuhgettaboutit. These live all over the place, in multiple programs and on different devices.
It means one thing: the information marketers need to do their jobs is scattered. This leads to roadblocks, bottlenecks, and _____ (insert marketing cliche here.) In a word, delays.
What if marketing teams had a better method? A single source of truth? (That’s more marketing speak but, really, what if?) What if each marketing team had a tool that helped manage projects by keeping all information in one place so that everyone had visibility into the progress of each task, including access to all assets?